Every day, I hear another person talking about the cresting wave of the cannabis industry. It is truly The Green Rush, attracting investors, farmers, entrepreneurs, microdosing tech bros, and good old fashioned stoners, like moths to a flameless vape.
Its been fascinating to watch the pot trade evolve from head shops and High Times to a modern, curated luxury industry. And from what I can see, nobody’s doing cannabis branding better than Kiva, an artisanal line of CBD confections. Of course that’s because they partnered with the fantastically talented design team at Stout, who brought me on to shape the brand narrative, craft the company story, and write the product packaging.
The takeaway: I found this project to be mellow and relaxing, good for socializing, with just the right amount of giggles, zero paranoia, and only occasional munchies.