Working as the Brand Experience Director for Mod, I collaborated with a world-class team of thinkers, artists and makers to build a brand reflecting the scope of the Mod concept. Designed to be a future workplace experience, the Mod concept included a network of retail spaces defined by hospitality, built for wellness, and powered by custom technology. Looking at language, the built environment, menus, workday rhythm and future trends in the growing mobile workforce, I designed the user experience across the customer journey, from discovery to engagement through long-term loyalty.
Together with some of the most inspired minds I’ve encountered, I imagined a new way to work on the go. We built spaces, products, tech, menus and experiences around a single idea: Loving the way you work. PSFK spotlighted us as an emerging retail trend. The SF Chronicle said our space “looks like a spread in Monocle.” Bloomberg noted that “When WeWork won’t work, there’s Mod.” And lifestyle maven, SF Girl by Bay understood that “it’s all about hospitality and wellness.”
Mod is an immense source of pride for myself, lead designers Jeremy Stewart and Lisa Mishima, and all of the experience design team.