Client: Eating Free
Brand Voice, Web Copy, Book Proposal
An award-winning registered dietitian and official spokesperson for The American Dietetic Association, Manuel Villacorta hired me to write his website and his book proposal. Despite his super serious science background, Manuel is fun and encouraging‚ so I thought his brand should be, too. We transformed dry, dietetic language into everyday scenarios anyone can understand. I wrote the website, scripted his videos and authored the book proposal that secured him a top-notch literary agent. I even created some of his most delicious recipes!
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