Client: Tropicana Hotel and Casino
Re-Branding, Integrated Campaigns
From 2009-2010, the iconic Tropicana Hotel and Casino in Las Vegas completed a $1.65 million transformation. During this time, I served as copy director on all marketing and advertising for the property, from the very detailed (menus and room compendiums) to the highest visibility (taglines, billboards, ad campaigns and web). I’ve worked on all kinds of media for all kinds of brands, but I have to say, nothing beats seeing your work towering over the famed Las Vegas Strip.
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