Client: Urban Remedy
Brand Voice, Product Naming, Website
Local wellness outfit Urban Remedy sought to stand apart from other popular juice cleanses, which felt, in turns, too clinical, too hippie or too homespun. With a desire to emphasize fresh, organic ingredients and fantastic flavorful taste, I created a brand voice to match a look that was inviting, informative and encouraging. While competitors occupied the realms of science or new-age spirituality, we planted this brand firmly in two other spots: the soil and the kitchen.
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