I made this Google spot with the brilliant creative minds at Autofuss in San Francisco. Art Director Yalda Zakeri and I concepted, storyboarded, and styled this piece, which required a robotic camera to operate in a single shot over the multi-plane surface of our set. And yes, that record player is spinning vinyl while mounted on a vertical wall surface.
Some notes from Director, Quba Michalski:
Utilizing Bot&Dolly's IRIS motion control system, we were able to not only guide the camera through the set over and over with sub-millimetric precision, but also to modify the move and iterate in the matter of just minutes.
Early on, we decided that we want to use really cool camera motion, but didn't want it to overcome the story. It is, instead, a reward for paying close attention -- the first impossible move happens much sooner than the easy-to spot flip from top to the side.
The entire spot has been shot practically in 3K, in two takes joined by a basic cross-fade. The only CG elements are the screen content, 3D text and color treatment.
...and the removal of cracks on the pie that happened after too much time underneath hot lights.
...and turning one of the tablets to correct orientation, because we placed it upside-down on the set.
But that's it. Promise.